•
Illustration
Josh Brill
x Lowe's
Character development for the spring campaign
DETAILS
The client commissioned Josh to develop a hummingbird character that helps their customers navigate through the different types of spring savings. A character sheet was created and each keyframe was used in the brand campaign guidelines. The concepts needed to be flexible enough to fit the needs of any size or media.
SECTOR
Retail
• Style guide mockups that would become in-store displays
• Pillar Display
CREDITS
Style Guides: Little & Co.
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